StraightLine HDD, Inc. Announces the Acquisition of Armadrillco, Inc.
Hutchinson, Kansas – StraightLine HDD, Inc. announced the acquisition of Texas-based Armadrillco, Inc. The strategic acquisition of complementary products expands the portfolio of high-flow/side-load transmitter housings and rock tools targeting hard formation pilot drilling. The combination also solidifies StraightLine’s strategic position within key HDD markets. The change in ownership was completed in February.
Armadrillco’s high-flow/side-load transmitter housings and rock tools complement & expands StraightLine’s hard formation tooling portfolio.
“This acquisition is an excellent strategic fit for our tooling business,” said StraightLine HDD president, Joe Phillips.
“Both companys’ products are known for industry-leading performance and service life. Augmenting the StraightLine tool portfolio with Armadrillco demonstrates our commitment to expand our position as a world-class supplier of Ready-To-Work HDD solutions.”
The addition of Armadrillco products represents a significant move to broaden the
company’s portfolio of box x box/high-flow/ side-load transmitter housings, drill
heads and rock tools. “Expanding our product portfolio with innovative and patented
technologies is a fundamental piece of our growth strategy,” says Jay Cary, Vice-
President of Sales. “Product expansion, coupled with StraightLine’s established sales
and manufacturing efficiencies, will extend market reach of Armadrillco products.”
Initially, the product offering include several box x box/high-flow/ side-load and
slant-face transmitter housings, along with a variety of dirt and rock bits. Phillips says
plans are underway to expand the product offering over the next 12 months, beginning
with a number of new side-load housings in 2017.
The combination retains Armadrillco founder, Chuck Webb, as Territory Manager. Webb,
a HDD veteran as a driller and tooling designer adds decades of field experience to the
StraightLine HDD team.
